In the 21st century, many fashion-forward designers are developing new technological designs involving innovative denim fabrics and treatments. Not only does this serve as a point of differentiation for emerging and established denim brands, but it also paves the way for creating new styles and materials that compliment diverse consumer lifestyles.
Innovative denim lies in it’s production processes and generating new/alternative fabrics that have never been used before. From waterproof jeans to combining luxurious fabrics (i.e.: silk and cashmere) with natural denim, the sky’s the limit in today’s fast pace and open-minded fashion industry. The denim industry has made a notable positive influence through creating jobs and benefiting local communities on a global scale. Much of this is due to companies relying on outsourcing to produce finely crafted and groundbreaking denim collections.
One company that uses outsourcing in order to develop state-of-the-art denim is Naked and Famous. Naked and Famous denim is proud to produce only the most unique and rare denim fabrics from Japan.
Naked and Famous denim imports all of their fabrics and materials from reputable Japanese mills, resulting in luxurious and high quality denim for every man. Throughout each step in denim production, these mills use a combination of traditional and modern methods when developing products. Stripping down jeans to its core essentials, Naked and Famous keeps all their jeans raw and simple (with no washes and embroidery). Naked and Famous lets the integrity of natural denim speak for itself. The brand stands out among the rest after experimenting with unique denim materials like cashmere denim, silk denim, wool denim, linen denim and camel hair denim. Through combining their unprocessed aesthetic with modern designs and and fabrics, Naked and Famous denim has come out with a collection of jeans that are both extremely wearable and affordable.
Sustainable denim is an innovative design trend that ties to eco-friendly fashion and living green.
G-Star is one of many jean brands that have jumped onto the sustainable denim bandwagon. In this, G-Star RAW has developed the RAW Sustainable Program, where they use organic cotton made with reduced levels of pesticides and fertilizers. G-Star’s RAW Sustainable Program demonstrates how many denim lines are concerned with the future of our environment without compromising quality, design and comfort.
Even though textile and fashion markets have recently experienced economic hardship, the denim industry remains booming due to high demand and discovering new ways to create innovative denim with reasonable price tags.